The Cash Value of Touch?

Exactly how much is a touch worth? Here in its entirety is an item from October’s REAL SIMPLE magazine:


“The average amount those bidding on a car went up on their offers when sitting on soft chairs, according to a recent study by researchers at the Massachusetts Institute of Technology, Harvard, and Yale. Those who sat in hard chairs were shrewder, offering only $896.50 more. The researchers concluded that our sense of touch can influence our decisions in ways we may not be aware of. So the next time you find yourself in the hot seat, make sure it’s a hard one.”

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